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The image will generally be more aesthetically pleasing if the subject or most important details are placed at the intersection of one of the dividing lines or alongside one of the lines. Imagine your image is sliced into nine equal squares by two lines running vertically and two lines horizontally. Do you want the entire photograph or image, or would it look better if you crop away the unneeded details to focus on the important elements? The photographer’s rule of thirds is useful here. File sizes can be larger than JPEGs.Ī great place to start with preparing an image for the web is by opening it in your photo editor and taking a look at the picture in its full glory. PNG works well for images where you need a transparent background, for example, some graphics and logos. png (PNG) format, which supports more colours and better quality than GIFs. It’s not as attractive for your photographs as. jpg, but has the benefit of supporting animation. For example, a wedding photographer might tolerate large file sizes in a gallery of their work, but aim for images on their contact page to download faster. Many image editors allow you to tweak file size and image quality to get the results that meet your needs. jpg (or JPEG) format is commonly used for photographs on the web because it can handle thousands of colours with a reasonably small file size. The website builder or photo editing programme you are using may default to one of these formats, but it’s best to choose the format yourself. Each of them has its benefits and drawbacks, so you’ll want to save your image in the format that best meets your requirements. You’ll generally be using three file formats for the images on your website. Use captions, image file names and alt-text for SEO.Look at WordPress plugins and other optimisation tools.There are three major aspects of optimisation we will touch on in this article: Optimising images so that they maintain their quality yet download quickly optimising images so that they are attractive to look at and optimising the text around your images to help drive better search engine results. Image optimisation can help you to drive better engagement with your audience by delivering a better experience on your website. Image optimisation is a handy skill to master for anyone who runs a website, no matter whether they’re producing a blog, promoting a side hustle, or operating an ecommerce store.
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